I have been asked many times “why
are you doing this”? The answer is simple. We want to make a difference.
We want to help bring serenity back into our homes, work places and schools. I guess I should start
from the beginning. In July 1994 Erin Gordon was the unfortunate victim of a drive by shooting in Salem,
Oregon. He was affectionately known as Guido. He used to hang out at a house right across
the street from where I lived. I remember vividly hearing the news that a 15 year old kid with a shot gun
had fired into a crowd of people at a Subway Sandwich shop in Salem, Oregon. Erin and Tony Sanders were
killed and others were wounded. Erin did not know his killer, it was a random act of violence.
Erin was in the wrong place at the wrong time. I was deeply affected by his murder, and found out
that Erin’s favorite color was purple. We began tying purple ribbons on a very large tree that was
across the street from where we lived. Soon the tree was covered in purple by people from all over the
state. It was a living memorial for Erin.
During this time I became involved with the family of Erin and began
helping them push for tougher laws. I gave a speech on the steps of the Capitol building in Salem Oregon.
It still wasn’t enough. I wanted to help more. I was driving my car towards Salem and it hit
me like a ton of bricks. It wasn’t “No Fear” that we needed it was “No Violence.”
I was the manager of a small boutique at the time, and the one thing I knew was how to sell clothes.
I teamed up with a victims advocate and started producing tshirts with No Violence on them. We took
them to Monster Truck shows and they sold like hot cakes!!
About that time I was approached by someone with a lot of money that wanted to back the idea, and
I agreed whole heartedly to move forward. My intention was to raise enough money to pay for both funerals
of the boys that were killed. Unfortunately that would never come to fruition. No Violence
became very large very fast and was available for sale in 37 states Tahiti and Guam. We were on the fast
track to something great. Unfortunately No Fear didn’t like our new found success and sued us for
trademark infringement just short of us receiving our national trademark. We disbanded and went our separate
ways. That was 1996.
Since
that time I have maintained employment with an auto dealer for the past 11 years. I thought my days of
saving the world were done. I knew that the secret was in tshirts, but I no longer had the means or the
will to try again.
March 2006: I was introduced to an entrepreneur that had made his fortune in apparel.
We were making small talk and I told him that I was the originator of No Violence. He just stared
at me and told me that I needed to get up and get going that No Violence was my destiny and I needed to take my message “Worldwide”!
Of course I was still licking my wounds from 14 years before and was not ready, (Or so I thought), to continue this
daunting task. With a lot of encouragement and true grit, I began my journey again. This
time with no partners and no money. The entrepreneur who I now call friend encouraged me to try and get
No Violence back from No Fear. No Fear had purchased it during litigation. I prayed
a lot about it and told him that I thought it was a different name. 2 months later Break The Chain was
born.
I
was standing in the bathroom getting ready to go out to dinner with my husband and some friends when it hit me; Break The
Chain, I kept saying it over and over. I started yelling it and running through the house in my underwear screaming Break
The Chain, Break The Chain!!! My husband looked at me with tears in his eyes and said, “babe you’ve
done it again!” I quickly went to the computer to see if it had already been trademarked and lo and
behold it hadn’t!!! I had been talking with a dear friend from my childhood bouncing things off her
to see what she thought. We came up with the first logo in September 2006. Jim and I were getting ready
to celebrate our 3rd wedding anniversary and were heading out of town after work for the coast. I
sat up in bed at 4:00 a.m. in the morning and said “fashion with a voice” Jim said don’t
you mean clothing? Clothing with A Voice was born.
There have been a lot of bumps in the road along the way, but the most amazing thing is the
stories we hear. About recovery, about getting out of a verbally abusive relationships or escaping an abusive
spouse. These are real people with real stories, each one different each one important. We
always take the time no matter what we are doing to listen. It is important to be able to bring into the
light the horrible things that we have hidden deep in our emotional closets. We were finally making a difference.
We had developed a clothing line that allowed people to wear what they could not say. No money was coming
in but we knew we were on the right track.
We
had a couple of tshirts the first we called logo, the second was meth=death and the third was love is not black and blue.
Everything was a struggle. We pushed through the start up growing pains. In the
mean time I had friends checking in almost daily to hear the progress. As most of you who know me I have
been very passionate about this line. I think about it constantly. My poor husband has
stood by me through thick and thin and knows more about the apparel business than he would like.
We began to have growing pains, Tami my
friend was going to have to find a full time job, and I was unable to hire her. I knew we had to keep going,
we had done a few festivals, and I was selling the stuff right out of the back of my truck so I knew we had a sellable
marketable product. The months went by and we hadn’t come out with anything new for about
8 months. I decided to contact Church Artworks the same group of artists that had designed No Violence.
I was thrilled to hear that they were indeed interested and our relationship from 14 years prior began again!
We worked very hard over the next 3 months to develop the line as you see it now. We brought it
out in March 2008 at in Stayton Oregon at Market Place. It is an event that showcases all different
types of business. We sold 35 shirts in 6 hours!! We then did an interview with Our
Town, Statesman Journal, and the Stayton Mail. Things were really looking up.
We were asked to join a networking group
out of Salem, Oregon that met on the Second Friday of each month. I remember being very tired as I am still
working fulltime for the auto dealer and running behind this ever growing mission!! We were very well received
and met Sarah from Le Shoe Boutique at this meeting. She said that she loved what we were doing and we
could put it in her store on Court Street in Salem. Also around this same time we had contacted Fall Line
Sports in Silverton, and they too wanted to carry it. That was April 2008.
We have always taken great pride in the fact
that we donate to a different nonprofit each month. Although we are definitely far from being financially
successful we feel it is important to do what we had set out to do. To date we have given to ABC House
of Albany, Oregon, Stayton Meth Busters, Liberty House, Family Building Blocks, No Meth Not in My Neighboorhood, Santiam Canyon
Stampede who in turn gives to the Santiam Hospital to help pay for mammograms, Sable House, and 60 shirts that we donated
to the call center for Crystal Darkness. We have given dozens of shirts for silent auctions, and other
programs. We do not claim to be a program but we have the tools and the want to help fund
the people in the trenches.
As some
of you know, I am a domestic violence survivor. I am living proof of the unendless possibilities.I do not
dwell on the fact nor do I intend to name names. This is the story of success and the continued story of
success. I pray everyday that the lord light my path so I may see what it is I am supposed to see, and
that the ones that need help find comfort in the fact that they are not alone. That violence and addiction
do not come with a W2 that they are equal in there destruction. Neither race, religion, age, sex, or income
bracket are immune to there destructive paths. It is time to stand up and bring the ugliness out of the closet and shine the
light on it. We cannot heal what we cannot see.
Please check out our myspace. We are gathering
friends everyday. If you know someone or if you need help. Please go to a friend, family member, pastor, counselor
or anyone you trust. There is a whole new life out there for you. It's not going to be easy but trust me it
is worth it, and so are you.